Craig Adolph

Media Account Manager at M&C Saatchi Mobile

Location: United Kingdom
Industry: Marketing and Advertising

As a LinkedIn member, you'll join 150 million other professionals who are sharing connections, ideas, and opportunities. And it's free! You'll also be able to:

See who you and Craig Adolph know in common
Get introduced to Craig Adolph
Contact Craig Adolph directly

View Full Profile

Craig Adolph's Overview

Current

Media Account Manager at M&C Saatchi Mobile

Past

Senior Digital Planner/Buyer at Draftfcb
Digital Planner/Buyer at Draftfcb
Media Planner/Buyer at GSL Network

English & Social Studies Teacher at Changzhou International School

see less

see all

Education

Google
Victoria University of Wellington

Recommendations

11 people have recommended Craig

Connections

233 connections

Websites

craigadolph.com

An enthusiastic marketer who endeavours to create solutions that exceed expectations.

Understands and is completely at home in the digital world with a firm grasp on both how the digital ecosystem works and importantly, how people interact with it. This allows the crafting of elegant digital solutions that deliver business results by connecting with people to create shifts in attitudes and perceptions and stimulate action.

Capable of communicating ideas and concepts to anyone; from people who are completely new to digital environments and interactions, to people who have been involved and engaged in digital for many years.

Also experienced in traditional media, including television, radio, press and outdoor. This knowledge of both new and traditional media allows cross channel thinking, enabling exceptional integrated solutions.

Specialties

Digital strategy
Digital planning and buying
Search engine marketing
Social media marketing
Analytics and reporting
Channel planning
Relationship management
Research
Campaign management
Mobile media

Media Account Manager

M&C Saatchi Mobile

Marketing and Advertising industry

May 2012 – Present (1 month) London, United Kingdom

Senior Digital Planner/Buyer

Draftfcb

Public Company; 5001-10,000 employees; ipg; Marketing and Advertising industry

April 2011 – December 2011 (9 months) Auckland, New Zealand

Responsibilities:
• Digital strategy
• Digital channel planning
• Education of department, agency and junior staff on digital media
• Staff management – campaign manager, PPC manager and junior planner
• New business development
• Client relationship management

Key Clients:
• BMW MINI
• Foodstuffs (Grocery)
• Housing New Zealand Corporation (Government)

Digital Planner/Buyer

Draftfcb

Public Company; 5001-10,000 employees; ipg; Marketing and Advertising industry

September 2010 – April 2011 (8 months) Auckland, New Zealand

Responsibilities:
• Digital planning and buying across all touch points
• Digital strategy development
• Campaign management across display, PPC and social
• Client relationship management

Key Clients:
• BMW MINI – Winner of Yahoo! Digital Strategy Award Q1 2011
• Foodstuffs (Grocery)
• Housing New Zealand Corporation (Government)
• TelstraClear (Telecommunications)
• Instant Finance (Personal Loans)

Media Planner/Buyer

GSL Network

Privately Held; 11-50 employees; Marketing and Advertising industry

September 2007 – August 2010 (3 years) Wellington, New Zealand

Responsibilities:
• Media planning and buying across both traditional and digital media
• Channel strategy development
• Client relationship management
• New business planning, writing and presenting

Key Clients:
• The Quit Group (Smoking Cessation)
• The Health Sponsorship Council
- Smokefree
- Smokefree Youth
- Auahi Kore (Maori Smokefree)
- Problem Gambling
- SunSmart

English & Social Studies Teacher

Changzhou International School

February 2007 – August 2007 (7 months) Changzhou, Jiangsu, China

Responsibilities:
• Sole charge classroom teacher of students aged 12-18
• Course planning
• Exam writing and marking
• Report writing

Q1 2011 Digital Strategy Award

Yahoo!New Zealand
- April 2011
BMW NZ campaign for Summer Sale 2011 achieved Yahoo! Q1 2011 DSA Award

http://l.yimg.com/ao/yahooxtra/adsolns/q1%202011%20dsa%20winners%20press%20release.pdf
Collaboration with TVNZ to introduce AdHover

TVNZ/IABNZ
- December 2011
http://www.iab.org.nz/images/uploads/TVNZ_OnDemand_ad_hover.pdf

Google

Google AdWords Certified Individual

2010 – 2012 (expected)

Completed Google Exams:

- Google Advertising Fundamental Exam (2010)
- Search Advertising Advanced Exam (2012 - renewed)
- Reporting & Analysis Advanced Exam (2011 - expired)

Profile URL: https://adwords.google.com/professionals/profile/ind?id=014109811876042886349&hl=en